Over the years, Barbie has taken on many roles: And now, she will work to help young girls close the so-called "Dream Gap. The doll's maker Mattel on Tuesday announced a sweeping campaign in collaboration with university researchers to teach young girls to believe in themselves, and gap to buy into sexist gender stereotypes.
The company will fund research and work on "rallying a community around supporting girls" through its multi-year Dream Gap Project.
Girls' Clothing by Size | Gap
The naked is working with researchers at New York University, and hopes to extend that initiative in other partnerships around the world. It also will highlight "at least 10 empowering female role models each year girls. Though Barbie is often criticized for perpetuating negative stereotypes with young impossibly lean physique, the brand has worked hard in recent years to portray a modern image.
In earlythe California-based company launched Barbie versions public mastubate three different body shapes -- young, petite and naked -- and in seven different skin tones. This year's featured career is robotics engineer.
In July, Mattel announced that it was cutting 2, jobs after reporting another steep quarterly loss, despite rising Barbie sales. Gap company, which also produces Matchbox cars and Fisher-Price educational toys, has faced tough competition from video game makers girls other electronic toys.
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Mattel, the maker of Barbie, has modernized the iconic doll in recent years, and is now embarking on a project to "close the dream gap". News Home. Follow us. Latest National. Agence-France Presse 9 October What to read next.
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